The Musical.ly successor TikTok challenges the US top dogs worldwide. And recently passed her the downloads.
What is TikTok?
TikTok (also Tiktok or Tik Tok written) is a smartphone app that causes a stir with short videos, especially among young users worldwide. Users can post clips with animations and catchy pop songs.
TikTok is “Mobile Only”. The app is free for Android smartphones and for the iPhone.
The functionality is reminiscent of the video app Vine, the Twitter 2012 bought and set four years later.
Financing is provided through in-app sales (“coins”) and personalized advertising, or the sale of advertising-relevant user data to third parties.
Not to be confused: There was a song from the US pop singer Kesha in 2009 entitled “Tik Tok”.
Who uses TikTok?
Mainly teenagers and children who already used Musical.ly or had an account set up.
Who owns TikTok?
TikTok is part of the Chinese Internet company Bytedance. This barely known company was recently described in US media reports as the highest rated start-up in the world.
In 2017, Bytedance made headlines when it bought Musical.ly for a billion dollars. In August 2018, the playback app was merged with TikTok and the brand name was killed.
Among the reasons wrote «The world»:
“With the new name Bytedance tries to disconnect in time from the trash music image of the dance app Musical.ly. The sister app TikTok is broader, there publish the most youthful users not only music videos, but also comedy clips, phrases, mini tutorials and memes.
How popular is TikTok?
In recent days, TikTok has made headlines with strong growth in user numbers. In September, the app is said to have been installed more often on a smartphone in the US than Instagram, Facebook, Snapchat or YouTube, as Tech Crunch reported.
The monthly active users of the app have grown in the last three months from 100 million to over 130 million, writes the App statistics company Apptopia.
So there is still a long way to go before TikTok could become dangerous to the top dogs from Silicon Valley. But:
“TikTok could be the first long-term successful social app in the United States run by an Asian company.” (Source: https://tiktok-video-downloader.com/)
Will Facebook swallow TikTok?
At the moment, it does not look as if Mark Zuckerberg is doing what he likes best of all to do with app rivals who belittle his influence: buying them up. On the other hand, the Facebook founder seems to follow the same strategy as Snapchat: What you can not do, you have to beat with your own weapons, that is: imitate to death. And so Facebook is already working feverishly on a TikTok Musical.ly clone with the Lasso app. A YouTube challenger you have with Facebook Watch already at the start.
What parents should know about TikTok
At first and second glance, TikTok has less problematic content than YouTube. No videos with abstruse conspiracy theories, no right-wing hate messages, neo-Nazis and the like.
In its worldwide community guidelines TikTok prohibits all conceivable illegal user activities, be it the uploading of pornography or cyberbullying. However, guardians should check app settings and, in particular, look at the “Privacy and Security” section. There, the contact with unknown persons can be excluded.